Audience Research - Promotion Strategies

When promoting videos YouTube gives you advice on how to build your fanbase, keep fans coming back and how to expand your audience amongst much more. You can find their strategy points here - https://www.youtube.com/yt/creators/music.html#yt-creators-topics-strategies-card-7

The image to the left shows the points that YouTube offers to content creators on how to build their channel.

Some of the key points are -

• The time of uploading the video should considered. Releaseing a video when it is most relevant will gain it the most views whereas releasing it when no-one is interested will not gain many views.
• Lyric videos are very effective at garnering interest as viewers prefer to be interactive with the video. Offering samples could also build up hype surrounding the video and this is a key tool we could use.
• Using effective and meaningful metadata can help gain lots of views as more will be searching for it. Having this is the description and title will help.