Evaluation Question 3

Evaluation Question 4

Evaluation Question 1

Evaluation Question 2

Below, Evaluation Question 2, for a larger view visit http://www.gliffy.com/go/publish/image/7032839/M.png

Alterations, Technical Difficulties and Story Board Changes

Above, some of our alterations and changes explained.

Magazine Album Advertisement Analysis

Below is a magazine advertisement for the indie rock band The Horror's album called Strange House;

An analysis of the magazine advert using MindMeister;

Research for Digipak: HMV

Album Art Design Idea

Album Cover Design Idea

Album Cover In Depth Analysis

Album Cover Analysis

A look at album covers of different genres:


A look at album covers from the Indie Rock genre:

A look at the history of album covers

Health & Safety

Above: our set of health and safety considerations. It includes our filming locations, issues that may appear in each location and how to deal with the issues.

Filming Schedule

Filming Schedule

Animatics

Moodboard - The Indie Rock Genre

A collection of images which show conventions, motifs and ideas of the indie rock music genre.

Deconstruction of Lyrics

Using wordle allowed us to identify the key words in the lyrics, this enables us to know what ideas and concepts to focus on when creating our music videos. For example, the words 'disorder', 'feel' and 'pain' show that the lyrics are very personal and meaningful which means we will need to show that in our music video for it to be successful. We could do so by using close-ups on the artist to show his emotions as well as lip syncing, we could also film and edit in such a way that the idea of pain and disorder is illustrated (e.g desaturated to show pain, fast paced or disoriented shots to convey disorder). The words 'window' and 'world' inspire the idea to use windows and reflections. 'World' could also suggest just the artist's normal life and routine, so perhaps shots of towns and people going about their routines could work well. 'Dust' and 'across' inspire the idea for a shot where the artist stamps on the ground and cause dust to fly across the shot. Another example would be the matching the word 'skyline' with a panning or normal shot of a skyline, or simply including the shot of a skyline in out music video to relate to the lyrics.


Examples of words that appear often are, as can be seen in the wordle; dust, disorder, window, skyline, world, pain, feel, across etc.

Analysis of Indie Rock Music Videos

Audience Research - Promotion Strategies

Youtube offer lots of strategy advice for music artists and album promotion, as shown below. You can find the list below at https://www.youtube.com/yt/creators/music.html#yt-creators-topics-strategies-card-7

Main points to remember:

• Uploading a lyric video will increase interest for our music video, offering video 'samples' (short footage of the music video) may also promote our music video, these could be regularly uploaded to maintain interest. 
• Naming and describing videos with easy to search words can make it easier to find online. And creating playlists helps viewers navigate through our channel contents.
• We can make it easy for fans to access more information about the music video by linking to blogs, Facebook pages, subscription button and other playlists on our Youtube channel.
• Time of uploading should be considered, we should aim to upload the final video when we will have the most viewers. Uploading time should be a set regular time if we are updating regularly so that our viewers know when to expect a video from us. 

Audience Research - Popular Genres

MTV Hits Playlist:

1) Bump & Grind 2014 by Wace & Odyssey [Electronic Dance Music]
2) Break Free (ft. Zedd) by Ariana Grande [Electropop]
3) Blame by Calvin Harris [Electronic Dance Music]
4) I Don't Care by Cheryl [Pop]
5) Glow by Ella Henderson [Pop]

The MTV charts show that Pop and Electronic are very popular genres currently.









BBC Radio 1 UK Top 40 Singles Charts:





1) All About That Bass by Meghan Trainor [Blue-eyed-soul, Pop]
2) Thinking Out Loud by Ed Sheeran [Acoustic Pop, Folk]
3) Bump & Grind 2014 by Waze & Odyssey [Electronic Dance Music]
4) Bang Bang by Jessie J, Ariana Grande and Nicki Minaj [Soul, Pop, Hip-hop and R&B]
5) Shake It Off by Taylor Swift [Pop]


Similar to the previous chart, the BBC Radio 1 Top 40 charts show that Pop seems a very popular music genre of music nowadays.




 iTunes Download Charts:

1) Changing (feat. Paloma) by Sigma [Drum and Bass]

2) Pusher by alt-J [Alternative Rock, Indie Rock]

3) Warm Foothills by alt-J [Alternative Rock, Indie Rock]

4) The Gospel of John Hurt by alt-J [Alternative Rock, Indie Rock]

5) Garden of England by alt-J [Alternative Rock, Indie Rock]

Unlike the previous two charts, the iTunes top downloads chart shows that Indie Rock is also a popular genre. Our song fits within the Indie Rock genre so this shows that our music video has the potential to be popular as well.

Audience Research - Vlogs

The definition of a Vlog: A blog in which the posts are primarily in video form.

There are many blogs across the web, most of them are found in Youtube channels. The blending of video and blogs originated in the early 21st century and has become very popular in the recent years. A reason for the sudden burst of popularity for vlogs could be due to the appearance of Youtube in 2005.

Examples of popular Vlogs on Youtube:

With 2.3 million subscribers and nearly 500 million views, John from the vlogbrothers describes his channel as 'raising nerdy to the power of awesome'.



With 1.2 million subscribers and just over 100 million views is Jenna Marbles, her vlogs are mainly focused on comedy and her dogs.



With 3.2 million subscribers and just over 100 million views, Alfie from PointlessBlog vlogs about advice challenges and collaborations with other vloggers.



Music Vlog example:
A good example of a music vlog is 'Misty's Music Vlog' from the Youtube channel ClevverMusic. Misty makes weekly posts about a range of topics concerning the current and popular music and music artists.


Misty always presents the vlog in the same setting; sitting by a computer with the ClevverMusic channel showing on the screen and music props such as a ukelele. Using the same setting makes the audience feel familiar with the vlog if they are frequent viewers.

She shows the viewers the cover art of the songs she promotes in her videos. Showing the cover art might help the audience identify the song if they come across it in a shop or online store, e.g.: iTunes.

Cover art for 'Little Talks' by Of Monsters And Men. (to the left)









Cover art for 'We are Never Ever Getting Back Together' by Taylor Swift. (below)

The Vlog also has a logo that the viewers can identify the videos by. Having a logo also makes the vlog look more professional.

Additionally, the vlog also included links in the description to their pages in other social networks and a link box at the top of their video for viewers to subscribe to their channel. This is a good method of promoting a page/blog/vlog.