Audience Research - Promotion Strategies

Youtube offer lots of strategy advice for music artists and album promotion, as shown below. You can find the list below at https://www.youtube.com/yt/creators/music.html#yt-creators-topics-strategies-card-7

Main points to remember:

• Uploading a lyric video will increase interest for our music video, offering video 'samples' (short footage of the music video) may also promote our music video, these could be regularly uploaded to maintain interest. 
• Naming and describing videos with easy to search words can make it easier to find online. And creating playlists helps viewers navigate through our channel contents.
• We can make it easy for fans to access more information about the music video by linking to blogs, Facebook pages, subscription button and other playlists on our Youtube channel.
• Time of uploading should be considered, we should aim to upload the final video when we will have the most viewers. Uploading time should be a set regular time if we are updating regularly so that our viewers know when to expect a video from us.