Wednesday 1 October 2014

Blumer and Katz- Uses and Gratifications Theory

Diversion-
The audience may watch our music video to escape for everyday life, they could immerse them selves with in the video and feel free from their daily struggles.

Personal relationships-
They may use out music video to substitute for really social interation. They may feel that the artist is sharing his struggles with them and they may feel comforted by his attempts to break free.

Personal identity-
Because our song focuses on the artists personal struggle, a large majority of our late teens- early 20's will be able to identify with the artists issues.

Surveillance-
This aspect of the theory is not connected with our music video.